Key Responsibilities
- Set up and manage paid advertising campaigns (Facebook Ads, Google Ads).
- Write compelling ad copy and coordinate with creative teams on visuals.
- Monitor campaign performance metrics (CTR, CPC, ROAS) daily.
- Adjust targeting, budgets, and creatives based on performance data.
- Prepare weekly performance summaries for review.
- Research competitor campaigns and market trends.
Requirements
- Basic understanding of social media platforms (Facebook, Instagram, TikTok).
- Comfort with numbers and interpreting basic performance metrics.
- Analytical mindset with attention to detail.
- Good written English for ad copywriting.
- Prior marketing experience helpful but not required — training provided.
Tools Used
Facebook Ads Manager
Google Ads (guided)
Google Analytics
Canva
Google Sheets